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Partner with USBG

Join the USBG National Partnership Program

Guy Fieri

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The United States Bartenders' Guild is at the forefront of uniting and elevating the bar industry through education, community, and advocacy. With our roots stretching back to 1948, we've built the largest integrated network of beverage industry professionals in the country, promoting service, tradition, integrity, camaraderie, and the sharing of knowledge.

Why Partner with USBG?

  • Visibility: Get your brand in front of the most passionate and professional bartenders across the nation.
  • Engagement: Participate in exclusive USBG events such as the USBG Bar Summit, showcasing your brand's commitment to the industry's growth and excellence! Learn More
  • Community: Align with our core values and mission to advance the lifelong stability and well-being of service industry professionals.

Sponsorship Opportunities

  • Event Sponsorships: Be part of signature events like the "Shake It Up" Cocktail Competition.
  • Program Sponsorships: Support educational and advocacy programs that make a difference in bartenders' lives.

Partnership Levels

In recognition of the diverse Hospitality Community, we provide an array of Partnership packages tailored to meet the specific needs of our partners, facilitating seamless integration within the USBG network. Platinum, Gold and Silver levels offer benefits to suit large and small vendor, colleague, and beverage supply companies with multiple brands.

Explore Partnership Levels
Explore Platinum

Platinum Sponsorship

Explore Gold

Gold Sponsorship

Explore Silver

Silver Sponsorship


Become a Part of Our Story

Your partnership helps us build a healthier, more educated, and connected bartending community. Let's shape the future of the hospitality industry together.

Interested in partnering with us? Dive into our Sponsorship Deck for a comprehensive overview.

Ready to discuss sponsorship opportunities? Schedule a call with Sheila Rosario, our Director of Development, to explore how we can collaborate for mutual success.


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