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In 2026, sustainability can feel overwhelming—rising costs, shifting consumer habits, and constant messaging about what we should buy or avoid. With so much noise, it’s hard to know what truly makes a difference. The only way we become sustainable as a society and as an industry is to make sustainability ACCESSIBLE, AFFORDABLE, and even, PROFITABLE. Join Kelsey Ramage for a discussion on how to work within our current (albeit broken) system, recognize greenwashing, learn how to use technique and locality to use more local produce and thereby make better, more intensely flavorful cocktails, implement methods to reuse and stabilize seasonal ingredients to bring your drink costs down and drink quality up. This Earth Day, stop allowing companies to advertise what you should and shouldn’t be buying to become perfectly sustainable. Let’s learn how to flip off big company greenwashing by keeping our money where it belongs, in our pockets and in our own communities.
LEAD Online Seminar: Let’s Drop the Greenwashing BS
Tuesday, April 14 at 12 PM Pacific / 3 PM Eastern
About the Presenter, Kelsey Ramage:
With 20 years in the hospitality industry, Kelsey Ramage is an internationally recognized bartender, educator, sommelier and consultant. She is the co-founder of The Trash Collective, an award-winning bartender education platform known for its leadership in sustainability, and is the co-founder of the international Halloween pop-up, Black Lagoon and its many projects. Kelsey’s career includes some of the world’s most celebrated bars, including Dandelyan in London; seeing it win numerous awards including World’s Best Bar, Best Menu, and Best Bar Team, alongside personal industry recognition by the TOTC Spirited Awards, as International Bartender of the Year, the Sustainable Business Award from Liquor.com, and numerous years in the Bar World 100. Kelsey continues to grow and operate Trash Collective as a consulting agency and continues to educate our industry on climate change and sustainable practices globally.