- Log in to post comments
Join Bradley Stephens as he explores intuitive ways to create a beverage menu that your guests actually want. Often menus are full of what we want but forget to find what excites the people who spend money in our bars and restaurants every day. Is your menu so large it intimidates people from exploring? Is it diverse enough for multiple palates? What's the price point look like compared to your guests' expectations? How is it organized on the page to make what we want easy to find? Join us for a menu building workshop whether you're a seasoned vet or looking to build your very first one.
.
Elixirs or Ales: Finding the Right Menu Balance for Your Bar Program
Thursday, September 18 at 11 AM Pacific / 2 PM Eastern
Bradley Thomas Stephens is a 30-year veteran of the hospitality industry, with extensive experience bartending and managing programs around the globe, including in his hometown of Portland, as well as Tokyo, Helsinki, and beyond. He is a former bar owner, and the founder of the PDX Cocktail Boomerang program, which kept industry professionals connected throughout the pandemic. He also established Portland Margarita Week, raising nearly $40,000 (2021-2023) to aid our Mexican neighbors seeking legal asylum and helping build a school for in Guatemala, focused on hospitality, arts, and technology job training for its students.
He currently serves as the National Vice President of the United States Bartenders Guild and was the National Education Chair from 2021 to 2025. He also has a long history with curating spirits and cocktail educational content for corporate partners.
Bradley’s work and contributions have been featured in numerous national publications; and he has been a featured guest on dozens of top industry podcasts.
To learn more and register, click HERE. Registration is free for current USBG Members and $29.99 for Non-Members.
Thank you to the USBG Education Committee for your hard work coordinating this seminar!
#usbglead