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The Wellspring Program engages bar industry professionals in knowledge building and charitable activities around the world. By immersing participants in local culture, with a comprehensive alcohol beverage education, as well as engaging in local charitable activities, the Wellspring Program expands industry professionals’ worldview of the alcohol beverage industry.
The USBG National Charity Foundation and Tequila Don Julio are proud to launch the 2026 Tequila Don Julio Wellspring Program, designed to support and empower hospitality professionals through education, experience, and connection.
Join the USBG Foundation for an up close and personal look at the process and craft behind the Tequila Don Julio at the center of where it all began, Don Julio Gonzalez's hometown, Atotonilco Mexico.
Participants will visit agave fields and the La Primavera distillery. Where guests will have the chance to learn from expert agave farmers, taste cooked agave directly from the ovens, and Don Julio’s tequila heart directly from the pots and barrels.
WELLSPRING PROGRAM DATES
PHASE I
January 26 - 29, 2026
February 9 - 12, 2026
Deadline to Apply: December 31, 2025
PHASE II
March 2026 - TBA
April 2026 - TBA
Deadline to Apply: 2026 - Stay tuned for details!
14 participants will be selected for each of the 4 tour dates, for a total of 56 total attendees. Application will be reviewed by the USBG Foundation Evaluation Team. If selected, the fee to participate in this Wellspring Program is $250. Your contribution helps pay for the coordination costs associated with an international experience. Only accepted participants will be asked to contribute.
Eligibility Requirements:
Participants must me 21+
Must be available to travel internationally for selected Tour Date
Must be a Bar Professional (work 30+ hours a week for a bar, restaurant, hotel, or catering company)
Must be a Resident of one of the following: CA, FL, TX, GA, IL, NC, OH, NYC
