Patrón Perfectionists from 15 countries around the globe headed to the Hacienda Patrón in Guadalajara, Mexico last month to compete in the 2023 Global finals. The competitors spent a week in Mexico fully immersed in all things Tequila Patrón! The Patrón experience kicked off in Guadalajara exploring Tlaquepaque’s colorful markets and art filled streets. This gave the competitors an opportunity to ease into the week and meet their fellow Patrón Perfectionists for camaraderie and friendship.

As the week continued the competitors participated in family dinners, a comprehensive tour of Tequila Patrón from planting to bottling, a Master Class on Mixology, and a one-of-a-kind tequila tasting. Each night ended with cocktails and chats by the fire. The competitors then went on to compete in three challenges to determine who would be the Global winner.