USBG National Education Week to be Held October 4-10

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FOR IMMEDIATE RELEASE 

September 8, 2020



USBG NATIONAL EDUCATION WEEK TO BE HELD OCTOBER 4-10


Launched in 2016 as “National Day of Education,” USBG National Education Week has seen increased participation each year


HENDERSON, NV (SEPTEMBER 8, 2020) - The United States Bartenders’ Guild (USBG) confirms today that the organization’s National Education Week 2020 will be held October 4-10.


National Education Week is an initiative of the USBG National Education Committee consisting of educational seminars available to members and serves as a collective effort to raise awareness of the educational opportunities that the USBG provides to its members each year. The top seminars will be featured on usbg.org and in the USBG’s PreShift newsletter to provide additional education to all members. Several chapters’ seminars will also be included in the annual Education Week Recap Presentation.


Some of the best-received Education Week seminars in the past have ranged from spirits education and distillery tours to yoga and financial planning. Christina Basham, president of the Columbus, OH, Chapter and current Education Committee Chair, says that the Columbus chapter tries to present unique, worthwhile opportunities for members by combining a traditional with non-traditional learning.


“We like to create seminars that have a liquid learning component paired with something unique, and often bringing in sponsors. We’ve done everything from learning about massage and yoga while sipping tequila to learning about vodka during a visit to the local conservatory,” said Basham. 


“Education is one of the core values of our organization. We knew that our chapters were offering educational content all year long, and by creating a coordinated and collective effort with Education Week we have been able to highlight our chapters’ capabilities and shine a spotlight on the vast resources the USBG organization and its members have to offer,” said Jessica Taylor, current USBG National Board member and Education Committee Chair 2018-2020. 


Background: In 2016, as part of the “Year of Education” initiative for the USBG, a National Day of Education  was created with the goal of each of the more than 50 USBG chapters hosting educational events simultaneously.


In 2017, National Education Day was officially extended to USBG Education Week, allowing chapters additional opportunities to get involved with the program. Chapters were afforded the freedom to schedule either one day of multiple educational seminars or host a different educational event each day of Education Week. 


Every year has seen an increase in both the number of chapters that participate and the total hours of education provided.


  • 2016: 20 chapters; 100+ hours of education
  • 2017: 34 chapters; 104+ hours of education; 3 On-Demand Seminars
  • 2018: 36 chapters; 184+ hours of education
  • 2019: 43 chapters/communities participated; 196+ hours of education; 2500+ attendees; 172 presenters

“Education Week may look a little different in 2020 with the constraints of social distancing, yet our chapters are planning already for some fantastic events for their members - many virtual seminars, some in person and social distanced. One of the perks of an emphasis on virtual learning is that it has given several of our chapters the opportunity to team up and work together to bring great content to members,” said Basham.


To follow on social media, search the hashtag, #USBGedweek and through USBG social media channels: IG/FB/TWITTER: @usbg/@TheUSBG/@TheUSBG.



About the United States Bartenders’ Guild

Founded in 1948, the United States Bartenders’ Guild®️ is a non-profit professional society of bartenders and other hospitality professionals uniting the hospitality community to advance professional bartending. The USBG believes that every U.S. bartender achieves greater personal and professional success by connecting to diverse local and national hospitality communities. Through our network of over 40 communities nationwide, the USBG connects members with peer-to-peer learning, expert instruction, community service projects, and skills-based competition. Learn more at www.usbg.org.



Media inquiries:

Colin Baugh

Emblem Public Relations

Colin@EmblemPR.com 

323-219-3427


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