FOR IMMEDIATE RELEASE
June 7, 2022
UNITED STATES BARTENDERS’ GUILD UNVEILS NEW VISION AND MISSION STATEMENTS
“The Guild’s vision and mission have evolved along with the bartending industry as a whole. Our aim is to amplify practices that advance the industry and provide an invaluable ‘third place’ for our neighborhoods.” - Aaron Gregory Smith, USBG Executive Director
HENDERSON, NV (JUNE 7, 2022) - As the United States Bartenders’ Guild (USBG) approaches its 75th anniversary, the organization today unveils its new vision and mission statements, reflecting priorities in line with the goal of evolving the Guild along with the industry as it emerges from its worst existential threat since Prohibition.
Vision: Bartending is a respected and fun occupation in a healthy environment that builds a hub for community.
Mission: Uniting and elevating the bar industry through education, community, and advocacy.
Said USBG Executive Director Aaron Gregory Smith, “The Guild’s vision and mission have evolved along with the bartending industry as a whole. Our aim is to amplify practices that advance the industry and provide an invaluable ‘third place’ for our neighborhoods.”
USBG President T. Cole Newton commented, “Our community is made up of people from every gender, race, religion, sexual identity, and socioeconomic background. Sure, it’s craft bartenders. It’s also bartenders at bowling alleys, chain restaurants, and working special events at the VA. It’s New York City, San Francisco, and Chicago. And it’s Rochester, Boise, and Birmingham. These new vision and mission statements are meant to convey that diversity and communicate that the Guild is for everyone.”
Tune into The Guild Weekly on Instagram Live, @usbg, on Wednesday, June 8 at 12 noon Pacific/3 p.m. Eastern, as Smith welcomes Hampton Water co-founder Jesse Bongiovi, along with Lynnette Marrero as they reveal the top-5 competitors who will go on to challenge for the title of Hampton Water Rosé Rock Star.
Follow the USBG through multiple social media channels: IG/FB/TWITTER: @usbg/@TheUSBG/@TheUSBG.
About the United States Bartenders’ Guild
Founded in 1948, the United States Bartenders' Guild®️ is the national, member-led not-for-profit association of bartenders and other hospitality professionals that unites and elevates the bar industry through education, community, and advocacy. Through its network, the USBG connects members with peer-to-peer learning, expert instruction, service projects, and skills-based competition, all while fostering a fun and healthy environment and reinforcing the importance of the ‘third place’ in neighborhoods across the country.
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