Mr. Nick Crutchfield, SP, MOW

Diageo Hospitality Partnership

Contact Details

Diageo Hospitality Partnership


I'm passionate about people, community, and connection.

I have over 25 years in the hospitality sector and I've done everything from operating bars and designing them to working in high-end hotels and running concert venues and wineries. I've been a brand educator/ developer/ ambassador for over a decade & now I'm a Master Educator for the Control States on behalf of Diageo. I hold certificates in distilling science from two institutions and I am a Bar 5 Day- Bar Ready Graduate. I have been featured in many publications across the country and online. I volunteered to be a CAP, I've designed events, and I've written seminars all for Tales of the Cocktail. I'm an outdoorsman and a nerd at heart and love to research the whys of things. Of all my passions and interests, my greatest is to help people shape the future of our industry through education and mentorship.

Organizations I am a proud member of:
Tequila Interchange Project
Surfrider Foundation
Sierra Club

What I've learned:
BAR 5 Day, Class of 2011
Masters of Whisky
Institute of Brewing and Distilling- Cereal Grain
Seibel Institute of Technology- Distilling Science and Tech
Stave and Thief Society- Executive Bourbon Steward Certification
Beverage Media Journal Top Ten in 2013
Certified Sommelier, IWG 
Certified Beer Server, Cicerone Certification Program
Various Certifications from FAU, Wharton School of Business, Yale, and Harvard