Ananas Consulting, Founder
United States Bartender’s Guild, National Council of Chapters, Western Chair
Reza really likes to eat and drink, but loves to serve and entertain most.
During his 31 years in the San Francisco hospitality trade, Reza has held many positions including Bar Director, General Manager and Operating Partner. In 1999, he managed one of The City’s first artisanal cocktail programs at Gordon’s House of Fine Eats. His talents have contributed to the launch of notable endeavors and garnered accolades, including a 2009 SF Chronicle “Bar Stars” feature. In 2017, Imbibe Magazine highlighted his careerlong commitment to mindful hospitality and its personal intersection with his Iranian background.
Launched in 2013, Reza has expanded Ananas Consulting to service clients from Mill Valley, California to Miami, Florida. Amongst dozens of projects, he conceived the bars of the historic live music venue “Sweetwater Music Hall” and “La Mar by Gaston Acurio” at the Mandarin Oriental Hotel. Ananas has advised luxury hotel groups and independently owned restaurants, improving bar programs throughout the country. Concurrent to his consultant work, Reza proudly represented Casa Noble Tequila for 5 years on the US brand ambassador team until Spring 2020.
Reza is a 17 year member of the USBG. After serving as President of the NorCal Chapter, he was re-elected to three terms as Western Regional VP on the National Board of Directors. In 2019, Reza stepped away from national governance and was voted by peers to serve as Western Regional Chair on the National Council of Chapters through 2021.
Beyond leadership within the USBG, Reza has extensive experience judging national cocktail competitions for programs such as Diageo World Class, Bacardi Legacy and Sapphire MIB. He has international experience as competitor, delegate and judge in two IBA Panamerican Cocktail Competitions. In September 2019, he was hosted by the Chengdu Bartender’s Association as the sole US judge at the national Baiju cocktail competition in Shanghai, China.
Ananas, is the Farsi term for pineapple, the international symbol of hospitality. "Substance, Service, and Style" is the theme for every Ananas project; be it a restaurant or bar launch, informative seminar, or as “Master of Ceremonies,” you are sure to find all three elements expertly combined.
Reza lives in Pacific Heights, visits his mom weekly and loves the color pink.