75th Diamond Jubilee

 View Only

USBG 75th Diamond Jubilee (Conference & Gala)

By Tiffany Soles posted 12-20-2022 13:58



This year,  the
USBG turns 75 and it’s time to celebrate, in style! Save the Date and join us in Phoenix, at the Arizona Biltmore as we host our Diamond Jubilee (Conference & Gala), August 13-16, 2023... Great job to our 75th Anniversary Task Force Volunteers and Programs Staff for their thorough search and vetting process to secure a location that will surely unite members as we celebrate this milestone anniversary together!  

SAVE THE DATE: August 13 - 16, 2023
EVENT: USBG 75th Diamond Jubilee (Conference & Gala)
LOCATION: Arizona Biltmore, Phoenix



And to help build up the excitement, we will be making several stops along the way:

  • Bar and Restaurant Expo: March 26-29
  • Bar Convent Brooklyn: June 13-14
  • Tales of the Cocktail: July 23-28 

*More details on our celebratory tour, coming soon!

Here’s a sample of what you can expect at the USBG 75th Diamond Jubilee (Conference & Gala) that will be offering three (3) educational tracks:

  • Advanced Bartending: These seminars are industry-driven and designed for bartenders of all levels, with a focus beyond the introductory level. Seminars under this track include spirit category exploration, history, cocktails and trends, techniques, methodology, and/or career possibilities beyond the bar.
  • Leadership: These seminars focus on general leadership, as it relates to business and chapter operations. Seminars under this track include general leadership, chapter finances, fundraising, membership, general chapter operations and governance, social media, marketing, volunteer management, event planning and management, and/or opening a bar. 
  • Social Responsibility: Seminars in this track focus on diversity and inclusion, interpersonal violence, stress recognition and management, and other health and wellness-related issues that affect the hospitality industry.

Registration, Pool Party, Welcome Reception

Brunch, Educational Seminars, Sponsor Lounges, Meet the Sponsors/Distillers reception

Brunch, Educational Seminars, 75th Diamond Jubilee Gala

Breakfast Buffet and Leadership Forum

… And more! 


All prices include listed meals, seminars, the 75th Diamond Jubilee Gala, and three (3) nights in the host hotel.







Early Bird

January 15 - May 17

Hospitality Professional: 

Shared Room: $350 

Associate/Enthusiast: Shared Room: $625 

Single Room: $850

Single Room: $1,000


May 18 - July 12

Shared Room: $725

Single Room: $950

Single Room: $1100


July 13 — August 1

Shared Room:  $875

Single Room:  $1100

Single Room:  $1250


  • Member Price: $300
  • Non-Member Price: $375

Register HERE


    It’s a Diamond Jubilee! This year’s Conference and Gala sponsorship levels will include Diamond, Ruby, Sapphire, and Gemstone sponsorships which will provide many different levels and opportunities for companies and individuals to sponsor and support the USBG 75th Diamond Jubilee Conference and Gala. View the Sponsorship Deck here

    If you would like more information on sponsorship opportunities, please reach out to Sheila Rosario at srosario@usbg.org or schedule a call HERE

    HISTORY 101

    The United Kingdom Bartenders' Guild (UKBG) of London was the origin of the United States Bartenders’ Guild (USBG), and next year marks 75 years! In 1948, a small group of Southern California Bartenders who were "overseas" members founded a local branch of that organization in Long Beach, CA. Then, as now, the organization was devoted to professional, fraternal, and social activities.  

    By September 1961, the California group had grown large enough to form an independent organization. That year the International Bartenders' Association (I.B.A.) granted a charter to the United States Bartenders' Guild (U.S.B.G.) as the exclusive affiliate of the I.B.A. in the United States. 

    (BevSpot.com): The  USBG started as a small, exclusive, jackets-and-ties organization in Northern California, known as the “Red Coats”... Fun Fact: originally wore gold jackets, white shirts, and blue ties (1971-1986). 

    From left to right, USBG Lifetime Members: Francesco Lafranconi, Bobby Gleason, Tony Abou-Ganim and Livio Lauro

    About two decades in, the USBG became a 501(c) nonprofit organization, and ultimately evolved into a nation-wide organizational force for empowering bartenders “to take charge of their careers” through education and enrichment programs. The USBG now welcomes any and all to become members and to run for leadership roles during local/chapter and national election periods.

    Its three branches offer education, networking and competitions, a charity arm focused on bartender wellness programs and relief funds, and an accreditation program going up to Master Mixologist. The USBG also offers the added benefit of providing members with an instant network when they relocate to a new city or state, and its presence helps with the overall public perception of those who tend to view bartending as a college or in-between-jobs gig rather than the honed craft and lifelong profession that it is for many.

    FREE CONFERENCE PASS ANNOUNCED: Thank you to all members who participated in the National Board of Directors election... By doing so, you were entered into a drawing for a chance to win a pass to this year’s 75th Diamond Jubilee. A big congratulations to the winner of the drawing,  @Shane Merriam! We hope to see you at this year's 75th Diamond Jubilee.