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USBG 75th Diamond Jubilee Conference: A Recap of the Ultimate Educational Experience for Bartenders

By Michelle Turner posted 11 days ago


The USBG 75th Diamond Jubilee Conference and Gala, held this year, brought together bartenders and industry enthusiasts from all 50 nationwide chapters for an unforgettable educational experience. With an impressive lineup of industry masters, attendees were immersed in a wealth of knowledge. Let's take a closer look at the highlights of this remarkable event.

Liquid Legacy Presentation by Livio Lauro

The first day of educational seminars commenced with "USBG Liquid Legacy - The Profound Journey of America’s Post Prohibition Bartenders’ Guild," presented by Livio Lauro alongside T. Cole Newton, sponsored by Southern Glazer's Wine and Spirits. Livio Lauro, an esteemed figure with a distinguished career spanning more than two decades, embarked on his beverage journey in Southern Italy at the renowned Club Valentino. His impressive accolades in international cocktail competitions attest to his expertise. Livio is widely acknowledged as a driving force behind the resurgence of the United States Bartenders' Guild (USBG) and serves as the inaugural President of the Guild's esteemed Master Accreditation program, the foremost national testing body for bartenders across the United States.

Keynote Address by Brandon Edwin Chrostowski

Day two of educational seminars kicked off with a powerful keynote address by Brandon Edwin Chrostowski, Founder, CEO, and President of EDWINS Leadership & Restaurant Institute. Chrostowski is renowned for revolutionizing culinary and hospitality training, both inside and outside of the nation's prisons. His mission-driven effort to train and employ former prison inmates has not only transformed lives but also created a national model for re-entry and educational pipelines for formerly incarcerated individuals. His inspiring talk set the tone for the educational sessions that followed.

Diverse Educational Tracks

One of the standout features of this year's conference was the opportunity for attendees to tailor their learning experience. For the first time, participants could select one of the four tracks per hourly session, with breaks in between. Tracks included Advanced Bartending, Insights and Innovations, Leadership, and Social Responsibility. This approach allowed members to explore a variety of relevant topics, creating an engaging and dynamic learning environment.

Outstanding Speakers

The conference featured an impressive lineup of speakers who led exceptional sessions. These industry experts shared their expertise and insights, contributing to the overall success of the event. We extend our heartfelt thanks to the following speakers for their outstanding contributions:

Melissa Anaya, Alison Anne, Kailee Asher

Maria Bastasch, Aspen Bingham, Derek Brown, Johnny Caldwell, Anel Cuenca, Aaron DeFeo

Michael Delmonico, Ray DelMuro, Kevin Finch, Kristi Gardner, Makeda Gebre

Danielle Goldtooth, Alejandro Gomez, Haleigh Harrold, Kyla Hein

John Henderson, Akilah Lyare, Sherri Jenkins, Matt Jensen, Amanda Jordan

Rasmus Just, Allan Kehler, Rachel Kling, Livio Lauro, Matthew Maroon, Lynette Marrero

Brian Masilionis, T. Cole Newton, Keyatta Mincey Parker, Alexis Percival, Matt Pietrek

Jeffrey Pogash, Jonathan Pogash, Cynthia Pong, Matt Ray,

Taneka Reaves, Randy Tarlow, Toshio Ueno, Talia Leon-Villanueva

Looking Ahead to 2024

The USBG is already gearing up for the 2024 National Conference, where presenters will once again share best practices, ideas, and innovations benefiting attendees from the bar, beverage, and hospitality industries. Educational seminars continue to be a major draw for our members, making this event a must-attend for industry professionals.

The 2024 USBG National Conference is scheduled to take place June 2 - 5 in Denver, Colorado. Seminar submissions are currently being accepted in the following categories: Advanced Bartending & Techniques, Leadership (General and Chapter Operations), and Social Responsibility. To learn more and submit your proposal, check out the Call for Speaker Submissions on our website.

Acknowledging Sponsors

We'd like to extend our gratitude to the 75th Diamond Jubilee sponsors, including those at the Diamond, Ruby, Sapphire, and Gemstone levels. These sponsors played a pivotal role in enhancing the conference experience. Sponsors had the opportunity to share samples, provide exciting swag, and connect with USBG members at the Meet the Sponsors Dinner Reception.

Aplos, Inc

Chinola Passion Fruit Liqueur

Dough Ball Cookie Dough Whiskey

El Cristiano Tequila

Gonzales Byass USA

Laird & Company

Liquid Alchemist

Lori Kolde Research Management

Maison Ferrand USA

Marie Brizard and 375 Park Avenue Spirits

Mutual Trading Co., INC.

O.H.S.O. Brewery & Distillery

Remy Martin

US Medallions

The WITI Group

75th Anniversary Coin Sponsored By US Medallions

Sponsored events added an extra layer of excitement to the conference, including the Captain Morgan Cool Down Pool Party, USBG Documentary Screening and Late Night Cigar Party sponsored by Uncle Nearest, USBG Liquid Legacy presented by Livio Lauro with T. Cole Newton sponsored by SGWS, and Late-Night with Johnnie Walker at Century Grand. These events provided attendees with memorable experiences and opportunities to network with industry leaders.

Exploring Phoenix

While not officially sponsored, USBG Phoenix hosted a Fun Day at BARCOA Agaveria, allowing attendees to explore the gallery and purchase unique gifts from the mercado. This additional event added a fun and culturally enriching dimension to the conference. A special Thank-you to USBG Phoenix for hosting this event!

The USBG 75th Diamond Jubilee Conference and Gala was a resounding success, offering attendees an unparalleled educational experience. With a diverse range of sessions, inspiring speakers, and engaging events, this conference continues to be a highlight for bartenders and industry professionals. As we look forward to the 2024 National Conference in Denver, we invite you to stay engaged and be a part of this thriving community of beverage enthusiasts. 

If you missed the recap of our first days at the 75th Diamond Jubilee, check out our Conference Highlights article. If you missed Chapter Awards, check out last week’s Chapter Awards article. For more pictures and quotes from attendees, check out the Member Recap article.

Cheers to another year of growth, learning, and camaraderie in the world of bartending and hospitality!

#USBG75 #Celebrate #DiamondJubilee