Regional Conferences

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2022 Regional Conferences Registration Open

By Jarrette Moore posted 01-18-2022 11:06

  
 



 JACKSONVILLE, FL
APRIL 3-6
Marriot Jacksonville Downtown
Conference Agenda

 TUCSON, AZ
APRIL 10-13
Doubletree Tucson Downtown
Convention Center
 Conference Agenda

 PITTSBURGH, PA
APRIL 24-27
Omni William Penn
Conference Agenda



 PORTLAND, OR
MAY 1-4
Jupiter Hotel
Conference Agenda

CHICAGO, IL
MAY 15-18
Royal Sonesta Chicago River North
Conference Agenda


REGISTER NOW AND SAVE!
Late Registration begins one week prior to each conference.

USBG MEMBER: Shared Room: $500 /  Single Room: $800
NON-MEMBER: Single Room Only$2,000
All prices include meals, seminars, and three (3) nights in host hotel.


USBG Regional Conferences provide valuable education, training, and opportunities to learn from others and improve your own skills and knowledge in the hospitality industry. Each year, these conferences are filled with stimulating seminars from individuals that not only inspire us, but also educate and build community amongst bartenders and industry professionals alike!

Each conference offers a slightly different agenda, based on feedback received from different chapters in those regions regarding topics they want to learn more about. Agendas for all conferences will be available at least one month in advance, so check back often!

The USBG Foundation's Urban Hike with Seedlip, a program aiming to connect our industry members with the health benefits of green spaces, will be at all conferences! 


COVID-19 PRECAUTION PLAN
 (subject to change based on government guidelines): All attendees, speakers, sponsors, volunteers, and USBG Staff will be required to provide proof of vaccination or a negative COVID test taken within 72 hours of arrival. Self-Testing Kits will be available for purchase for $10. Learn More HERE.

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CONFIRMED SEMINARS:

SOUTH - Jacksonville, FL

MENTAL HEALTH AID FOR SERVICE WORKERS presented by Mara Bethel – This seminar gives you the skill to identify risk factors and warnings for mental health challenges/crisis and unbalanced substance abuse use and provide appropriate assistance and skilled care.

CRAFT FLAIR TECHNIQUES presented by @Marco Montaguano – Craft flair techniques are functional movements or tricks using different bar tools (jiggers, barspoons, shakers, mini shakers, strainers, straws, napkins, bottles) to entertain your guests with something fun and engaging.

LATIN AMERICAN COCKTAILS presented by Marco Montaguano – Learn more about the great impact of Latin American spirits in the global cocktail community.

INGREDIENTS MATTER: A Guide to Drinking Well presented by @Randy Tarlow – This seminar covers the importance of choosing quality ingredients when making cocktails. Examining spirits, liqueurs, syrups, and ice, why we choose fresh and premium vs artificial products and how these ingredients affect the taste and presentation of cocktails. Attendees will leave with the understanding of how the expense for better products is justified, why they can charge more on their menus because of improved ingredients, and ultimately be proud of the end product they are serving guests over the bar.

WORLD CLASS STUDIO – COMMUNITY BREW presented by Adam Fournier - Take a look at how coffee & tea play into the journey of ingredients and stories that positively impact the flavor of cocktails and engage community. Sponsored by DIAGEO

HOW MONEY WORKS presented by Makeda Gebre – In this seminar, we will discuss key elements to understand how money works, 7 Money Milestones, and more. This presentation will be an imperative with key takeaways on taxation, interest, compounding growth, how to protect your wealth now and in the future. And what it looks like to act now.

BARCHIVING FOR YOUR BUSINESS presented by @Rhiannon Enlil – As we create, innovate, and publish fantastic new cocktail recipes, it becomes increasingly more important to document and track how those recipes make it out in the wild. This seminar offers organizational techniques to keep a long record of specs, not only for use on seasonal menus, but also in practical tools to help you batch, cost, and train on ways to revive recipes you know are successful for your business.

 

SOUTHWEST - Tucson, AZ

MENTAL HEALTH AID FOR SERVICE WORKERS presented by Mara Bethel – This seminar gives you the skill to identify risk factors and warnings for mental health challenges/crisis and unbalanced substance abuse use and provide appropriate assistance and skilled care.

CRAFT FLAIR TECHNIQUES presented by Marco Montaguano – Craft flair techniques are functional movements or tricks using different bar tools (jiggers, barspoons, shakers, mini shakers, strainers, straws, napkins, bottles) to entertain your guests with something fun and engaging.

LATIN AMERICAN COCKTAILS presented by Marco Montaguano – Learn more about the great impact of Latin American spirits in the global cocktail community.

WORLD CLASS STUDIO – COMMUNITY BREW presented by Adam Fournier - Take a look at how coffee & tea play into the journey of ingredients and stories that positively impact the flavor of cocktails and engage community. Sponsored by DIAGEO

HOW MONEY WORKS presented by @Makeda Gebre – In this seminar, we will discuss key elements to understand how money works, 7 Money Milestones, and more.  This presentation will be an imperative with key takeaways on taxation, interest, compounding growth, how to protect your wealth now and in the future. And what it looks like to act now.

HAPPY HOUR HISTORY presented by @David Mayne – In this seminar, David Mayne will share an overview of many interesting connections that alcohol and certain cocktails have had on human history. Learn more about the birth and evolution of cocktails from a culturally inclusive prospective. The seminar will conclude by making the case that hospitality and the crafting of fine drinks can be an enjoyable way to embrace and celebrate all cultures in an increasingly globalized world.  

TEQUILA THROUGH THE COFFEE LENS presented by @Egor Polonskiy and @Taylor Giroux – Coffee is a fascinating, versatile, and charismatic ingredient when it comes to cocktails. Just like with the approach to the base spirit you use, coffee requires a delicate choice and attention. This seminar will explore intriguing parallels of coffee and tequila making processes through cupping and tasting. Sponsored by Patrón Tequila.



NORTHEAST - Pittsburgh, PA

MENTAL HEALTH AID FOR SERVICE WORKERS presented by Mara Bethel – This seminar gives you the skill to identify risk factors and warnings for mental health challenges/crisis and unbalanced substance abuse use and provide appropriate assistance and skilled care.

HAPPY HOUR HISTORY presented by David Mayne – In this seminar, David Mayne will share an overview of many interesting connections that alcohol and certain cocktails have had on human history. Learn more about the birth and evolution of cocktails from a culturally inclusive prospective. The seminar will conclude by making the case that hospitality and the crafting of fine drinks can be an enjoyable way to embrace and celebrate all cultures in an increasingly globalized world. 

ONTOLOGICALLY SPEAKING, YOU’RE LEAVING MONEY ON THE TABLE presented by Alison Anne – What if I told you that you could make more money and enjoy your work more all by making a single decision? No matter how great/terrible your customers, co-workers, or night’s sleep are, you get to control how your shift goes. Come learn about Ontology, and leave feeling REALLY good about yourself!   

WORLD CLASS STUDIO – COMMUNITY BREW presented by Adam Fournier - Take a look at how coffee & tea play into the journey of ingredients and stories that positively impact the flavor of cocktails and engage community. Sponsored by DIAGEO

GROW YOUR SIDE PROJECT INTO A BUSINESS presented by Randy Tarlow – Many bartenders are working on lucrative business ideas or valuable products but may feel discouraged as they are “stuck” behind the bar. Randy Tarlow created Liquid Alchemist syrups in his kitchen between bar shifts, eventually becoming a nationally distributed company. Randy will share his story of hard work and dedication to establish his business and the steps it took to grow from the kitchen to a national footprint. He will give examples and tips on business strategy, product development, distribution, financial planning, and more. Attendees will leave the seminar with the knowledge and understanding of what it takes to make their dream a reality.

BRAND AMBASSADOR REVELATIONS presented by @Elayne Duff – In this must-not-miss seminar, Elayne Duff will reveal what insider secrets she has discovered after interviewing over 65 Brand Ambassadors from over 24 corporations. From harsh realities to lessons learned and best practices mastered along the way.

THE ART OF RECRUITMENT BRANDING AND RETENTION OF BLACK TALENT presented by Calista Phair, Talent Fairy Godmother – Create ways to attract Black employees within your restaurant, hotel, bar, winery etc. and attract them to apply to open opportunities. These same techniques can be applied to varies diversities within Race, Gender, Sexual Orientation, Faith, Age and Disabilities/Neurodivergent. Learn tools in how to retain customers and employment while engaging with community partners.



WEST - Portland, OR

CRAFT FLAIR TECHNIQUES presented by Marco Montaguano – Craft flair techniques are functional movements or tricks using different bar tools (jiggers, barspoons, shakers, mini shakers, strainers, straws, napkins, bottles) to entertain your guests with something fun and engaging.

HAPPY HOUR HISTORY presented by David Mayne – In this seminar, David Mayne will share an overview of many interesting connections that alcohol and certain cocktails have had on human history. Learn more about the birth and evolution of cocktails from a culturally inclusive prospective. The seminar will conclude by making the case that hospitality and the crafting of fine drinks can be an enjoyable way to embrace and celebrate all cultures in an increasingly globalized world. 

WORLD CLASS STUDIO – COMMUNITY BREW presented by Adam Fournier - Take a look at how coffee & tea play into the journey of ingredients and stories that positively impact the flavor of cocktails and engage community. Sponsored by DIAGEO

ONTOLOGICALLY SPEAKING, YOU’RE LEAVING MONEY ON THE TABLE presented by Alison Anne – What if I told you that you could make more money and enjoy your work more all by making a single decision? No matter how great/terrible your customers, co-workers, or night’s sleep are, you get to control how your shift goes. Come learn about Ontology, and leave feeling REALLY good about yourself!  

BRAND AMBASSADOR REVELATIONS presented by Elayne Duff – In this must-not-miss seminar, Elayne Duff will reveal what insider secrets she has discovered after interviewing over 65 Brand Ambassadors from over 24 corporations. From harsh realities to lessons learned and best practices mastered along the way.

GOOD WITCH/BAD WITCH presented by @Matt Ray – Witches, Beasts, and. . . Hospitality??? Fairy Tales have been used for hundreds of years to teach young and old alike about the right way to treat guests. In this seminar, we dive into the important cultural stories that exalt hospitality and lay the foundations for the guest/host relationship.

TEQUILA THROUGH THE COFFEE LENS presented by Egor Polonskiy and Taylor Giroux – Coffee is a fascinating, versatile, and charismatic ingredient when it comes to cocktails. Just like with the approach to the base spirit you use, coffee requires a delicate choice and attention. This seminar will explore intriguing parallels of coffee and tequila making processes through cupping and tasting. Sponsored by Patrón Tequila.

MINDFUL DRINKING presented by Laura Green and Lauren Paylor – In this seminar, we’ll discuss the basics of mindfulness and emotional intelligence when pursuing a career in drinks. We all know change needs to happen in this industry, and this seminar presents an approachable but profoundly effective intervention to create that change - - - one mind at a time.

 

MIDWEST - Chicago, IL

ONTOLOGICALLY SPEAKING, YOU’RE LEAVING MONEY ON THE TABLE presented by Alison Anne – What if I told you that you could make more money and enjoy your work more all by making a single decision? No matter how great/terrible your customers, co-workers, or night’s sleep are, you get to control how your shift goes. Come learn about Ontology, and leave feeling REALLY good about yourself!  

GROW YOUR SIDE PROJECT INTO A BUSINESS presented by Randy Tarlow – Many bartenders are working on lucrative business ideas or valuable products but may feel discouraged as they are “stuck” behind the bar. Randy Tarlow created Liquid Alchemist syrups in his kitchen between bar shifts, eventually becoming a nationally distributed company. Randy will share his story of hard work and dedication to establish his business and the steps it took to grow from the kitchen to a national footprint. He will give examples and tips on business strategy, product development, distribution, financial planning, and more. Attendees will leave the seminar with the knowledge and understanding of what it takes to make their dream a reality.

HOSPITALITY: A Thespian Approach presented by @Andie Ferman – Hospitality is not just about providing a product or service to a consumer, it is about the entertaining of and warm welcoming of that patron in your “home”. Our bars and our restaurants are our homes, and our stage. It is time that we see our guests as active participants in our theatre.  

COLOR THE FUTURE: Gender Expansive Training presented by Torey Mill – Hosted by Smirnoff and the Phluid Project, this advanced training program will educate bars and nightclubs across the country to create a safer, more affirming space for the ENTIRE queer community, especially focusing on transgender and non-binary folx.

THE FUTURE OF NIGHTLIFE presented by Rohan Brown – The pandemic has accelerated the adoption of technology within the bar & restaurant space. With no end in sight for patrons ordering online, what does this mean for The Future of Nightlife? Rohan Brown will offer a deep dive into what technology has in store for us.

BRAND AMBASSADOR REVELATIONS presented by Elayne Duff – In this must-not-miss seminar, Elayne Duff will reveal what insider secrets she has discovered after interviewing over 65 Brand Ambassadors from over 24 corporations. From harsh realities to lessons learned and best practices mastered along the way.

TEQUILA THROUGH THE COFFEE LENS presented by Egor Polonskiy and Taylor Giroux – Coffee is a fascinating, versatile, and charismatic ingredient when it comes to cocktails. Just like with the approach to the base spirit you use, coffee requires a delicate choice and attention. This seminar will explore intriguing parallels of coffee and tequila making processes through cupping and tasting. Sponsored by Patrón Tequila.

MINDFUL DRINKING presented by Laura Green and Lauren Paylor – In this seminar, we’ll discuss the basics of mindfulness and emotional intelligence when pursuing a career in drinks. We all know change needs to happen in this industry, and this seminar presents an approachable but profoundly effective intervention to create that change - - - one mind at a time.

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FIVE (5) FREE CONFERENCE PASSES ANNOUNCED
: Thank you to all members who participated in the National Board of Directors election... By doing so, you were entered into a drawing for a chance to win a pass to one of this year’s Regional Conferences. A big  congratulations to the five 2021 Regional Conference Pass Drawing Winners! We hope to see you at this year's regional conferences.


​Be sure to join the Regional Conferences Program Community to stay up to date on important updates and announcements.


#USBGReCon

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