2020 Regional Conference

2020 Regional Conference Goes Virtual

By Jarrette Moore posted 09-03-2019 00:00


UPDATE DATED 4/2/2020: Due to the COVID-19 pandemic, the 2020 Regional Conferences are unfortunately postponed to 2021. Planning for 2021 conferences are currently underway -- stay tuned for more details! Despite the inability to present the 2020 Regional Conferences, the USBG is still committed to bringing valuable educational content to our members during this time. 


USBG 2020 Virtual Conference

Tuesdays and Thursdays

April 16 – May 5!

We have united several of the 2020 Regional Conference Presenters to share the presentations that they were looking forward to sharing during this year’s conferences.

Sample Agenda for each session
(Times listed in Pacific Time):

11:00 AM – 12:00 PM:           Session #1

12:00 PM – 12:30 PM:           Break/Community Chat

12:30 PM – 1:30 PM:             Session #2

The Virtual Conference is being provided free of charge.

Please note that you will need to register for each day that you are interested in attending. Please use the link posted below to select the dates you will be attending from the drop-down menu to secure your space.

Registrations will be capped at 500 participants per day. If you are sharing a space with another participant, please try to share one device (while observing social distancing) to allow more members to join.


After registering, you will receive a confirmation email containing information about joining the webinar.




11:00 AM – 12:00 PM: UNDERSTANDING ALLERGIES AND LABELING THE COCKTAIL MENU ACCORDINGLY presented by Camper English – We will cover the science (and pseudoscience) of allergies, top allergy-inducing ingredients used at the bar, how to deal with allergens, and how to write a safe and sane menu. This will include nuts, gluten, and dairy, vegan/vegetarian and other special diets, and much more.   

12:30 PM - 1:30 PM: PILLAR OF THE COMMUNITY: The American Bar as a Place of Social Change presented by Elizabeth Pearce – The American bar has played a surprising and enduring role in shaping the social and political culture of our country from its earliest colonial days to the present.



12:30 PM – 1:30 PM: ENTREPRENEURIALISM IN CRISIS: How to Start a Brand with Little to None of Your Own Money presented by Effie Panagopoulos - Industry Vet Effie Panagopoulos, founder of KLEOS Mastiha Spirit, talks about what it takes to go from idea to reality. Part pragmatic and part motivational, this seminar will serve as a step-by-step guide for people with humble beginnings, trying to make the jump into owning a brand. 



12:30 PM – 1:30 PM: PROFESSIONAL COMMUNICATIONS: Turn Small Talk Into a Big Opportunity presented by Megan Finnerty - This interactive session roots us in story and uses exercises and examples to draw out participants and establish affinity beyond surface niceties.



11:00 AM – 12:00 PM: SERVICE VS. HOSPITALITY presented by Reza Esmaili – The F&B industry has evolved exponentially. Seldom does any training include an understanding of how to manage the guest experience within various environments. This workshop examines the implicit and explicit tools pros can utilize to become more empowered and mindful.

11:00 AM – 12:00 PM: WOOD FINISHING SERIES: From Experimental to Innovation presented by Jane Bowie – Join Maker's Mark Director of Innovation on a journey exploring innovation through wood science.  This in-depth seminar features discussion surrounding wood composition and influences on aroma of various stages and ages of Maker's Mark Wood Finishing Series Whiskies.



11:00 AM - 12:00 PM: LIQUOR LAWS: Past, Present, and Possible Future presented Tanner Lenart - How does the USA's liquor history affect our laws today? What are the most pressing current legal issues facing bars? If you don't like the laws in your state, what can you do about them? A humorous take on a potentially dry topic. Anyone hoping to manage or own a bar will benefit from attending!

12:30 PM – 1:30 PM:
BECOMING TRAUMA INFORMED: Understanding Trauma and Its Impact on Bartending presented Dr. Ellen Smith - An introduction to the principles of the breakthrough field of epigenetics through the lens of Adverse Childhood Experiences (ACEs). Attendees will learn how ACEs can have widespread implications on their interpersonal relationships, the backbone of the hospitality industry.


11:00 AM – 12:00 PM: THE IMPORTANCE OF ADVOCACY FOR THE DISTILLED SPIRITS INDUSTRY presented by Hannah Cooper – The purpose of this presentation will be to educate attendees on what grassroots advocacy is and why it is so important for every member of our industry, including bartenders, to participate in our country’s democratic process and how. 


As we confirm specific dates and times for each presenter we will update this blog, so check back often! And be sure to join the 2020 Regional Conference Community to stay up to date on important announcements.