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Tales of the Cocktail 2018 - USBG Partners Schedule of Events

By Jarrette Moore posted 07-10-2018 14:25

Are you heading to Tales of the Cocktail?
Take some time to show some love to our USBG Partners at the events they are hosting this week...
bacardilogo.pngBacardi Rum       Bombay Sapphire
Most Imaginative Bartender
Tuesday 7/17
 14 US bartenders will be competing in the North American Final. Good luck to our competitors!
This is a closed event.

A Seat at the Bar: Social Justice through Cocktails
Tuesday 7/17 @ 3:00 PM - 4:30 PM
If you are looking to use your platform to help create and support more equitable spaces in the beverage industry, have a seat at the bar!
This is a complimentary event
Building a Healthier, Happier Bar Industry
Tuesday, 7/17 @ 3:00 PM - 4:30 PM
Looking in detail at the health of our industry!
French Café
Wednesday 7/18 @ 9am-7pm
Open throughout the day, guests can come and go as they please to relax, meet up with friends and enjoy a coffee or a cocktail. This year the event will showcase all the brands in the Bacardí Portfolio.
This Event is By-Invitation Only
Future Forward Drinking
Wednesday 7/18 @ 12:30 PM - 2:00 PM
Explore the future of bars, drinks and socializing in the technological age.
Free Your Mind, And The Bar Will Follow
Wednesday, 7/18 @ 3:00 PM - 4:30 PM
Learn how do the visionaries of the beverage industry bang out high concepts, overcome creative blocks and guard against burning out in the process.
Wednesday, 7/18 @ 10:30 AM - 12:30 PM
Discover how combining taste with sight, smell, and sound can enhance flavor experiences that fill our everyday lives.
The Grand Tour – Must Visit Distilleries
Thursday 7/19 @ 10:00 AM - 11:30 AM
Distillery Tour Hacks. Join drinks writers Emma Janzen and Becky Paskin, together with spirits industry veterans, as they assemble the list of the best distilleries to visit around the world
Wake Me Up, F@#k me Up!
Thursday 7/19 @ 10:00 AM - 11:30 AM
Explore the history of the most notorious of all caffeinated cocktails - the infamous Espresso Martini - and look at modern takes on how these two partners in crime are still inspiring guests, gastronomes, and bartenders today.
Drip Drop Dram - Water Makes Spirits Go Round
Thursday, 7/19 @ 12:30 PM - 2:00 PM
Along with our diverse panel, let’s demystify some of these water claims.
Guest Who?
Friday, 7/20 @ 12:30 PM - 2:00 PM
This seminar presents an in-depth look at one of the most common yet tricky trends in our industry today.
Craigellachie Whisky: An In-Depth Tasting
Friday, 7/20 @ 12:30 PM - 2:00 PM
From new make fresh(ish) off the stills, to rare bottles we’ve been stashing away in our store cupboards, through to the discontinued Craigellachie 31 –this will be the ultimate Craigellachie tasting!
Cocktails and Chill - Better Home Bartending
Friday, 7/20 @ 3:00 PM - 4:30 PM
Showcasing some of our favorite home bars from around the world, with tips and insight from entertaining experts.
T.I.A. This is AFRICA
Friday, 7/20 @ 3:00 PM - 4:30 PM
 Join our panel of African hospitality professionals, as we explore a predicted global cocktail trend: Africa.
CUBA IN THE CRESCENT CITY Dynamic Duo with Jen Contraveos and Paul Gustings
Friday, 7/20 @ 2:00 PM - 4:00 PM
Celebrating 140 years of Havana Club and the Arechabala family history, Tujague’s welcomes Cuba’s culture and tradition to the oldest stand-up bar in America.
Treasures from Heaven – The Religious Roots of Your Favourite Drinks
Saturday, 7/21 @ 10:00 AM - 11:30 AM
We'll look at the religious roots of many of our favorite drinking rituals, and discover that if you want to make the world's best liqueurs, you might have to give up more than just time.
GINstrumental Trends
Saturday, 7/21@ 3:00 PM - 4:30 PM
WHAT ARE THE TOP 10 GIN TRENDS IN 2018?! If you thought gin had its time and there is nothing new under the sun, you'd be wrong! 
12th Annual Spirited Awards Ceremony
Saturday, 7/21 @ 6:30 PM - 11:30 PM
Tales of the Cocktail Foundation invites you to the beautiful Orpheum Theater to memorialize our grand host city's 300th year! 
Basil Hayden   Courvoisier   El Tesoro   Jim Beam   Knob Creek   
Laphroaig   Maker's Mark   Sipsmith Gin   Toki

R(e)Charge Lounge
Thursday 7/19 @ 11:00 AM - 4:00 PM
Friday 7/20 11:00 AM - 4:00 PM
A hospitality suite where you can cool off, enjoy drinks and snacks, get some sage advice and charge your phone!
By Invitation Only
Inclusion in Hospitality: Why and How to Build a Longer Table
Friday, 7/20 @ 10:00 AM - 11:30 AM
 Join moderator Jackie Summers; Ashtin Berry, founder of Dark and Stirred; Maggie Campbell of the American Craft Spirit Association; and Yannick Benjamin in a discussion of actions to make diversity and inclusiveness an actuality in our industry.
 Campari   Espolon    Wild Turkey
The Spare Room presents the 7th Annual Ode To The Bowl in Partnership with Campari
            Tuesday, 7/17 @ 10:00 PM - 1:00 AM
 It's camaraderie and competition all in one, serving as the perfect welcome party to the Big Easy. Attendees will enjoy endless punchbowls, drinks, food, keepsakes, and a very special live performance.
By Invitation Only
Wednesday, 7/18 @ 12:30 PM - 2:00 PM
Both informative and interactive, ‘Till The Bitter End’ is an in-depth scientific, anthropologic and historical study of the bitter flavor world.
Galleria di Aperitivo
Wednesday, 7/18 @ 1:00 PM - 6:00 PM
Ciao from Italy! Please join us at Curio to become immersed in the world of Campari for Aperitivo Hour – there will be refreshing cocktails curated by award-winning bar duo Linden Pride & Naren Young, plus light fare from the Italian coast.
By Invitation Only
Using Our Power for Good
Thursday, 7/19 @ 3:00 PM - 4:30 PM
From not for profit bars, LTO promotions, events, a dollar on every cocktail deals, Speedrack, Negroni Week and more, bartenders are finding ways to give back. 
"Free the Spirits" A Spirited Dinner by Campari Group at Landry's Seafood
Thursday, 7/19 @ 10:00 AM - 1:00 PM
FREE THE SPIRITS” Tales of the Cocktail Spirited Dinner Presented by Campari America and Liber & Co at Landry's Seafood Tickets available on the menu link
diageologo.pngBulliet     Ciroc     Don Julio     Johnnie Walker     Ketel One    
Seagram’s 7     Smirnoff   Tanqueray Gin   Zacapa

"A Night of Southern Charm" A Spirited Dinner by Bacardi & Diageo at Morton's The Steakhouse
Thursday, 7/19 @ 7:00 PM
Mixologists Paul Sanguinetti of Diageo and Chris Hopkins of Bacardi pair liquid inspiration with modern interpretations of New Orleans classic fare.
Make It Exotico Tequila Cocktail Competition Finals
Thursday, 7/19 @ 3:00 PM - 5:00 PM
Seven of the country's best bartenders (who won the semifinals in their home cities) will compete with their best cocktail made with Exotico Tequila for a chance to win the grand prize -- a trip to Exotico's distillery in Jalisco, Mexico
liquor_comlogo.pngTequila Herradura     Woodford Reserve
‘Rum Rising: Inside the Jamaican Difference’ Screening & After Party
Thursday, 7/19 @ 7:00 PM - 10:00 PM
Join Appleton Estate Rum,, and a group of rum-loving bartenders as they embark on this once-in-a-lifetime journey in Part II of our three-part documentary film series.
By Invitation Only
What’s Your Toast to Her Story Challenge?
Friday, 7/20 @ 10:30 AM - 12:30 PM
Attendees will get the chance to taste, judge and vote along with our USBG judges panel, on their favorite cocktail made by one of the five finalists in the bartender challenge. So attendees will have an active role in selecting the grand prize winner of this year's Marie Brizard Master Challenge!
Thursday, 7/19 @ 4:00 PM - 6:00 PM
Climb aboard our historic rail car and catch up with friends, relive Hacienda memories, and enjoy great tequila and tequila cocktails! 
By Invitation Only

TIKI WITH TEQUILA presented by Patrón Tequila
Friday, 7/20 @ 3:00 PM - 5:00 PM
in Patrón Tequila to experience delicious and unique tiki cocktails prepared by talented bartenders, using ultra-premium Patrón tequilas, and the new Patrón Citrónge Pineapple liqueur.

Saturday, 7/21 @ 1:00 PM - 3:00 PM
Celebrate America’s favorite cocktail with Patrón's 2018 'Margarita of the Year' winner José Luis León (from Mexico City) and other top bartenders.
By Invitation Only
 Green Dot: Bystander Training for Bartenders
Wednesday, 7/18/2018 1:00 PM - 4:30 PM
Thursday, 7/19 10:00 AM - 1:00 PM
The Green Dot Strategy is a comprehensive approach to violence prevention that capitalizes on the power of peer and cultural influence. Informed by social change theory, the model targets all community members as potential allies and bystanders and seeks to engage them in prevention. Brought to you in part by Bacardi USA, Beam Suntory, Campari Group, Diageo, Edrington, Samson & Surrey, USBG, William Grant & Sons
We're more than just Diablos & Sunrises: Tequila in a Tiki Oasis Presented by Azuñia Tequila & ABM
Friday 7/20 @ 1:00 PM - 3:30 PM
Tiki Expert & Owner of Undertow, Jason Asher joins us from Phoenix to mix up a few tropical-inspired cocktails poolside with award-winning Azuñia Tequila & Reàl purees.


Using Our Power For Good
Thursday 7/19 @ 3:00 PM - 4:30 PM

Register Here

 From not for profit bars, LTO promotions, events, a dollar on every cocktail deals, Speedrack, Negroni Week and more, bartenders are finding ways to give back. Now more than ever it seems bars are looking to raise money and help they communities near and far. This seminar will focus in on our panel of industry fund raisers, and what can we learn from their successes, missteps, and discoveries. We will discuss the best ways to maximize efforts and how to best go about planning and executing a fundraiser.
Moderated by Anna Louise Marquis
Presenter(s): Karen Foley, Lynnette Marrero, Genevieve Porter, Linden Pride
Sponsored by Campari Group

 For more information or to get your ticket for TOTC today,

Tales of the Cocktail Schedule of Events

Have Fun and Celebrate Responsibly!
1 comment



07-11-2018 17:28

There are very many "Invitation Only" events on this list. How do we get said invitations?