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Dano’s Tequila: A Great, Clean Buzz.

By Amira Ansari posted 20 days ago

  
A message from our partners at Dano's Tequila:

Dano’s Tequila: A Great, Clean Buzz.


Dano’s Tequila, an ultra-premium tequila brand that dates back to 1840, is handcrafted in small batches at the second oldest tequila distillery in the world, in the historic town of Tequila, Jalisco, Mexico. Dano’s portfolio of 100% agave tequilas includes Blanco, Reposado and Añejo, completed by its Signature Pineapple & Jalapeño Fresh Fruit Infusion, the first and only of its kind - 100% agave tequila infused with
fresh fruit.


Founded out of Steamboat Springs, CO in 2018, Dano’s Tequila was born from a love of tequila, the creative art of Dano Thompson and the second oldest tequila distillery in the world. During 50 years of seeking out the best surf breaks in Mexico and Hawaii, and the best tequila Mexico has to offer, Dano started infusing fresh Pineapple and Jalapeño into blanco tequila in his basement in Steamboat Springs, CO. The journey led Dano to Hacienda De Reyes, a small, fourth-generation, family run Tequila distillery in Tequila, Jalisco, where the Reyes family, since 1840, has been handcrafting tequila in small batches - using the sweetest blue agave, brick ovens and copper pot stills. Here, in the historic town of Tequila, the Reyes family crafts Dano's Tequila Fresh Fruit Infusion using 100% Agave Blanco Tequila and Fresh Pineapples and Jalapeños, as well as ultra-premium Blanco, Reposado and Añejo Tequilas, now all distributed in the US under Dano's label.



We caught up with Dano’s CEO & Co-Founder, Chris Timmerman, for a little Q+A on this special tequila - 


What’s so great about basing it in Steamboat? 

Besides just being the best place to live on the planet, Steamboat is like a sister city to beautiful, friendly, happy, Tequila, Jalisco. It has a similar elevation, beauty and happy, joyful vibe. Also, Colorado is ranked high among tequila drinkers, which is especially true of our Steamboat residents and visitors. It’s the perfect drink when you need to get up early and hit the slopes all day.


What makes it so special? 

It is the hacienda’s old traditional methods, hand-crafted in small batches. We grow our own agave, roast it in the world’s oldest hornos (traditional stone ovens), use open fermentation, distill twice in old handmade, copper pot stills, and age it in virgin, white American oak barrels we make and char ourselves to number four for flavor (vs. used whiskey barrels). It’s a great, clean buzz. 



How did you end up partnering with the second oldest tequila distillery in Mexico? 

On one of our trips to Tequila we happened to meet an old man on the street who told us about this young lady, Silvia Reyes, who had just inherited the second oldest tequila distillery in the world from her great grandfather. When Dano and I met her and tasted her Blanco, that was the beginning of a great friendship. We partnered up and have rebuilt the Hacienda together, which has now grown from three to 84 employees. Silvia pays them all well, including health care benefits.


From left to right: Raúl Reyes Barajas, our Master Distiller and Silvia's father. Middle - Silvia Reyes,
4th generation family craft tequila distiller and head of operations at the Hacienda. Daughter to Raúl, wife to Diego
and mother to two beautiful daughters. Far right - Diego, Silvia's husband and right hand man for all things tequila.
Photo taken at Hacienda in Tequila, Jalisco, Mexico
.



Did you ever think you’d be winning the kinds of awards that you are? 

It was a real epiphany moment tasting Silvia’s Blanco (the young lady who inherited the hacienda from her great grandfather, making her the 4th generation) warm out of the bottle on a hot summer’s day four years ago. It was so much smoother and sweeter than every other tequila in the town of Tequila.  And believe me, we tried them all. Even so, it’s been a wonderful surprise to be honored by the SIP Awards, San Francisco World Spirits Competition and Ultimate Spirits Challenge, in every category, among thousands of brands, over the last three years. And it’s certainly helped us grow distribution to our current 16 states.


What’s your best seller? 

Our original Pineapple & Jalapeño Fresh Fruit Infusion. Dano’s has the only fresh fruit-infused tequila in the world. It’s a huge differentiator for us and our best foot in the door. Shots, on ice, cocktails, it’s all yummy. And it all started in Dano’s basement right here in Steamboat.



Learn more about Dano’s Tequila at danostequila.com.

@danostequila #DrinkDanos



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